Client: Pre-Series A MedTech startup, Oulu, Finland
Industry: Healthcare Technology
Duration: 10 weeks
Overview:
With a major B2B launch deadline approaching, this health tech startup needed help aligning cross-functional teams (Product, Marketing, Legal, and Support) under one coordinated roadmap.
What We Did:
- Built a launch roadmap integrating compliance, go-to-market, and engineering timelines.
- Created RACI frameworks and documentation approval flows involving legal and clinical partners.
- Facilitated launch simulations (dry runs) with support and product teams to stress-test readiness.
- Implemented shared KPIs across functions to unify success metrics.
Impact:
- Product launched on schedule, with a 92% adoption rate from initial pilot users.
- Received full regulatory approval without delay.
- Post-launch incidents were reduced by 40% compared to previous release cycles.
This project demonstrated how structured coordination and rigorous planning can de-risk a high-stakes product launch. By aligning timelines, responsibilities, and success metrics across departments, Virtanen ensured the startup was not only launch-ready but positioned for long-term product trust and operational excellence.
